Marketing Solutions

Odoo’s Marketing solutions offer a powerful, all-in-one platform to help businesses attract, engage, nurture, and retain customers across multiple channels. Fully integrated with Sales, CRM, Website, and eCommerce operations, Odoo Marketing empowers teams to automate campaigns, personalize communications, generate leads, and drive measurable results with ease.

Included Applications:

• Email Marketing
  Design, send, and track beautiful, personalized email campaigns. Segment audiences, A/B test messages, automate follow-ups, and monitor campaign performance through detailed analytics.
• Marketing Automation
  Build multi-step, automated workflows that trigger emails, SMS messages, push notifications, or task creation based on customer behavior, time delays, or predefined rules — helping nurture leads without manual effort.
• Social Marketing
  Manage and schedule posts across major social media platforms like Facebook, Twitter, LinkedIn, and Instagram from one central dashboard. Track engagement metrics and launch targeted social campaigns.
• SMS Marketing
  Create and send SMS campaigns to reach customers quickly and personally. Perfect for promotions, reminders, or urgent communications.
• Events Management
  Plan, promote, and manage both virtual and physical events. Sell tickets, handle registrations, manage attendees, and follow up post-event through integrated campaigns.
• Website Live Chat
  Engage website visitors instantly through live chat, qualifying leads faster and improving customer interaction and retention.
• Surveys
  Design, distribute, and analyze surveys to gather feedback, measure customer satisfaction, and drive product or service improvements.
• Push Notifications (via Marketing Automation)
  Send targeted browser push notifications to website visitors or users to increase engagement and drive immediate action.
• Lead Generation
  Capture leads directly through website forms, landing pages, live chat, and event registrations — automatically synced with CRM and Sales.
• SEO Optimization Tools
  Improve organic traffic with built-in website SEO features, including meta tag editing, sitemap generation, keyword suggestions, and link tracking.
• Campaign Reporting and Analytics
  Track key metrics like open rates, click-through rates, bounce rates, conversion rates, and ROI across all marketing campaigns in real time with visual dashboards and detailed reports.
• Integrated with CRM, Sales, and Website
  Synchronize marketing activities with CRM pipelines, sales processes, and website traffic to create a 360° customer view and optimize every touchpoint.