Introduction
Today’s shoppers expect more than just products; they expect experiences. 73% of customers use multiple channels during their shopping journey, moving from online browsing to in-store visits before making a purchase. Retailers that can’t connect these touchpoints risk losing both sales and loyalty.
The Problem
Many retailers rely on separate systems for online stores, physical locations, promotions, and customer data—the result? Price mismatches, stockouts, and customer frustration occur when experiences don’t align. Without a single view of their customer, retailers miss out on opportunities for personalization and retention.
Our Approach / Solution
At Avalon Enterprise Technologies (AET), we implement Odoo’s Retail & E-Commerce solutions to centralize operations. From unified inventory tracking to integrated POS and online storefronts, retailers gain real-time control over stock, pricing, and promotions. CRM tools tie everything together, giving one clear picture of every customer interaction, whether it started online, in-store, or both.
Use Case Example
A growing clothing retailer managed their e-commerce platform separately from their brick-and-mortar stores. Customers often found items online that weren’t available in-store, and promotions didn’t sync across channels. With Odoo in place, their online and offline stock now updates instantly, customer purchase histories feed into tailored promotions, and pricing is consistent everywhere. Within six months, their customer retention improved by 18%, and abandoned cart rates dropped significantly.
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