Introduction
Fashion retailers face intense competition, rapid seasonal changes, and growing customer expectations for seamless online and in-store experiences. For one of our retail clients, disconnected systems for e-commerce, inventory, and POS were holding back growth. Stockouts, pricing mismatches, and frustrated customers became common issues. They knew it was time for change.
The Problem
Before working with AET, this fashion retailer managed their online store separately from their physical locations. Inventory often didn’t sync, leading to overselling online and shortages in-store. Promotions were inconsistent across platforms, and customer data was scattered — making personalization nearly impossible.
Our Approach / Solution
At Avalon Enterprise Technologies (AET), we implemented Odoo’s Retail & E-Commerce suite to bring their entire operation under one roof. Inventory now updates in real-time across every sales channel. POS and e-commerce are integrated, pricing is consistent, and CRM tools capture a full picture of each customer’s journey. Dashboards give management instant visibility into sales performance and stock levels.
Use Case Example
Within three months of going live, the retailer reported transformative results. Abandoned cart rates dropped by 25% after promotions synced seamlessly between online and in-store. Real-time inventory eliminated overselling issues, and automated reordering cut stockouts by nearly half. Customer satisfaction improved dramatically as shoppers received consistent pricing and personalized recommendations.
Thanks to AET’s implementation, the retailer not only solved immediate problems but also built a scalable foundation for growth. Today, they’re opening new locations confidently, knowing their systems can keep up.
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